Trends in Chinese travel were highlighted at a recent international travel fair in Shanghai.

More Chinese are seeking in-depth outbound travel, and they like to travel on their own, said Zhang Huan, who founded Beijing-based Voglia d'Italia Tour in 1998 to offer travel services in Italy.

The three-day China International Travel Mart 2018 attracted exhibitors from 107 countries and regions last weekend.

It was held under the theme of integration of culture and tourism was co-hosted by the Chinese Ministry of Culture and Tourism, the Civil Aviation Administration and Shanghai's municipal government.

It has evolved into one of the largest trade fairs in the Asia-Pacific and a globally important tourism industry platform since its founding 20 years ago.

Nearly 70 percent of this year's 2,245 booths were domestic. Booths from China included red tourism, wellness tourism and specialties from different destinations.

(CGTN)